Selling the CIA
Public Relations and the Culture of Secrecy
Sales Date: June 14, 2018
232 Pages, 6.00 x 9.00 in
- Published: June 2018
- Published: June 2018
Dubbed the “Year of Intelligence,” 1975 was not a good year for the Central Intelligence Agency (CIA). Caught spying on American citizens, the agency was under investigation, indicted in shocking headlines, its future covert operations at risk. Like so many others caught up in public scandal, the CIA turned to public relations. This book tells what happened next.
In the mid-1970s CIA officials developed a public relations strategy to fend off the agency’s critics. In Selling the CIA David Shamus McCarthy describes a PR campaign that proceeded with remarkable continuity—and effectiveness—through the decades and regimes that followed. He deftly chronicles the agency’s efforts to project an image of openness and accountability, even as it did its best to put a positive spin on secrecy—“[m]ore openness with greater secrecy,” in the Orwellian words of one director of public affairs. A tale of machinations and manipulation worthy of Hollywood, McCarthy’s work exposes a culture of secrecy unwittingly sustained by the forces of popular culture; a public relations offensive working on all fronts to perpetuate the CIA’s mystique as the heroic guardian of national security.
“Our failures are known, our successes are not” has been the guiding mantra of this initiative. Selling the CIA spotlights how the agency’s success in outmaneuvering Congress and avoiding public scrutiny stands as a direct threat to American democracy.
“Researching and understanding the context of public information, First Amendment concerns, transparency and the various government commissions provides much needed context for balancing building relationships that are at once secretive and yet accountable to the public.”—Communication Booknotes Quarterly
"Serves as a valuable scholarly contribution to a rarely examined topic. Students or researchers of intelligence history, modern American journalism, or constitutional studies could all benefit greatly from its findings."—H-Net Reviews
"A groundbreaking study of the CIA’s efforts to justify its existence and a vital addition to intelligence scholarship today. Essential."—Choice
“David McCarthy has written an original and valuable study of an important facet of recent intelligence history. His main argument—that the CIA’s deliberate use of public relations has paradoxically enabled it to preserve an institutional culture of secrecy—is trenchant and persuasive.”—Hugh Wilford, author of The Mighty Wurlitzer: How the CIA Played America
“With both synoptic breadth and monographic depth, this ground-breaking study offers the first comprehensive history of CIA public affairs. A must-read for anyone interested in the history of secrecy, US foreign policy, and US government public relations.”—Simon Willmetts, author of In Secrecy’s Shadow: The OSS and CIA in Hollywood Cinema 1941–1979
“A riveting breakthrough account of the CIA’s secret media campaign to whitewash its blood-spattered public image . . . required reading for anyone worried about Big Brother’s hidden hand in our political discourse and popular culture.”—Frank Snepp, author of Decent Interval: An Insider’s Account of Saigon’s Indecent End Told by the CIA’s Chief Strategy Analyst in Vietnam and Irreparable Harm: A Firsthand Account of How One Agent Took on the CIA in an Epic Battle Over Free Speech
Preface: The “Family Jewels”
Introduction: “A Fundamental Public Relations Problem”
1. “Telling the Intelligence Story”: William Colby, ARIO, and the CIA Counteroffensive, 1973-1976
2. Admiral Stansfield Turner, Herbert Hetu, and the Legend of CIA Openness, 1977-1981
3. The Culture of Secrecy Unleashed, 1981-1987
4. The Rise and Fall of the New Era of Openness at the CIA, 1988-2001
5. “We Either Get Out and Sell, or We Get Hammered”: The Spinning of Torture, 2002-2017