Unique among presidents' wives, Lady Bird Johnson was not only one of the leading environmentalists of the twentieth century, she also redefined the institution of First Lady. In this first book in an innovative new series, Lewis Gould shows why Mrs. Johnson ranks with Eleanor Roosevelt as a significant innovator of the First Lady role.

Building upon his much admired Lady Bird Johnson and the Environment, Gould has refocused and revised his thinking to create a fresh, informative, and entertaining new portrait of LBJ's First Lady. Using Lady Bird's White House papers and interviews with her and her close associates, Gould captures both her spirit and considerable achievements during her tenure in the White House. He shows how Lady Bird's efforts to advance the cause of beautifying highways and the city of Washington, D.C.—which included attending legislative strategy sessions and lobbying for the programs that she endorsed—represented a new departure for a First Lady. He also tells how she devised and developed the staff, procedures, and tactics that subsequent First Ladies have since employed in the public arena.

“A very good introduction to the accomplishments of a woman whose modest demeanor and tenure during turbulent times has eclipsed her contributions to the role of First Lady and to the American environment.”

—Journal of Southern History

“Effectively chronicles the evolution of the environmental movement under the tutelage of Mrs. Johnson.”

—Southwestern Historical Quarterly

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“A pleasure to read, this engaging book persuasively establishes the significance of Lady Bird Johnson in two areas: her contributions in terms of staff, procedures, and tactics to the evolving role of the President’s wife and her contributions to environmental policy and practice. In addition, Gould illuminates the forces that shaped her particular interests and that enabled her to wield influence in the White House and beyond. An excellent model and splendid kick-off for the Modern First Ladies series.”

—Susan M. Hartmann, author of Other Feminists: Activists in the Liberal Establishment

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The book sheds light on the personal side of Mrs. Johnson's activism as well, telling how her appearances on behalf of environmental issues were often marred by antiwar protests and how she agonized with her husband over his decision not to run for reelection. It also reveals details of her life after LBJ's death, showing that the consistency with which she pursued her vision of the environment has added to her historical influence.

Today Lady Bird's efforts are commemorated at such sites as a grove in Redwoods National Park and a park by the Potomac River that both bear her name. Equally important, she herself participated in the policymaking process in a more direct way than any previous First Lady had dared. All in all, Lady Bird Johnson set a high standard for future First Ladies to follow, while raising the environmental awareness of millions of Americans. For those reasons especially, her legacy will endure.